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  • STEP | Doorways

    STEP TRAINING About STEP STEP develops young people’s skills, knowledge, and confidence to pursue an entrepreneurial career. In the 12-week training, the students learn step-by-step to start their own businesses. This provides them with an effective means of creating jobs for themselves and other people in the community. ​ STEP provides an answer to adverse labor market conditions and limited employment opportunities. STEP students learn to create their own jobs by starting and running a business. A key benefit is that the students learn to take charge of their professional future. Through the training, the students become more proactive and independent, which supports them in overcoming the extreme unemployment rates among youths and the challenging job market conditions they are facing. Unemployment and poverty are inextricably intertwined. This is the point where STEP seeks to make a difference. The approach by STEP is supported by researchers and politicians alike. Politicians and researchers ranked fostering entrepreneurship among the top priorities of their agendas to alleviate poverty. Entrepreneurship is a main driver of economic development and wealth creation. Entrepreneurs have the potential to boost the economy and contribute substantially to new job creation. Against this background, entrepreneurship training, such as STEP, is a main leverage for a successful bottom-up strategy to increase the number of entrepreneurs and accomplish politicians’ agenda. STEP The Student Training for Entrepreneurial Promotion (STEP) is an entrepreneurship training program which has been successfully implemented around the globe. Doorways is a certified provider for STEP STEP TRAINING How Everything Started The STEP project was founded in 2006 by Prof. Dr. Michael Frese and his team from Leuphana University of Lüneburg in cooperation with Makerere University Business School and Uganda Christian University (Uganda). The first training was conducted in 2009 at Makerere University and Uganda Christian University in Uganda. From these two universities, 200 students formed the first cohort to ever attend a STEP training. The evaluation of the first training showed significant short- and long-term effects on all factors important for entrepreneurship. Based on the positive results, the STEP training was implemented at universities in Liberia, Kenya, Tanzania, and Rwanda. In subsequent years, STEP was extended to further educational institutions, such as vocational training institutes and secondary schools, as well as to further regions, such as South-East Asia (e.g., the Philippines) and Latin America (e.g., Mexico). Evaluations in each country have shown that the STEP training has a significant impact on business and job creation. STEP thus contributes to poverty alleviation and job creation on different educational levels and in different regions across the globe. ​ STEP TRAINING Concept STEP is Locally Embedded STEP is tailored to local needs and conducted by local trainers STEP is Scientifically Evaluated STEP is evaluated according to highest scientific standards and shows positive short- and long-term effects Read More STEP is Evidence-Based The content is based on research on entrepreneurial success factors STEP is Action-Oriented Trainees start their own businesses and are learning by doing Each time STEP is implemented a new institution, we aim to conduct randomized controlled trials (RCT) with a training group and a control group. A comparison of the pre-training measurement with post-training measurements enables to assess the impact of STEP. The findings support that STEP enhances students’ intentions to start a business, the confidence in their entrepreneurial skills, their knowledge about how to start a business, and their action planning for starting a new business. STEP students learn entrepreneurship on the basis of action principles. The STEP action principles have been derived from the scientific literature on entrepreneurship, management, and psychology. They are science-based „rules of thumb“ that provide practical knowledge guiding students what to and how to do it to accomplish the start-up process. STEP is also evidence-based with regard to the didactical approach. STEP is rooted in action regulation theory and the result of our long-standing experience in training and entrepreneurship research in countries with adverse job market conditions and high youth unemployment. STEP was developed in cooperation with scholars from Makerere University, Makerere University Business School, Uganda Christian University, and Kyambogo University in Uganda. With every new implementation, the STEP content is adapted to the local context by members of the local institution. The training sessions are conducted by local lecturers who receive a three-day train-the trainer workshop to become certified STEP trainers. The workshops are led by a team of STEP master trainers and in each workshop, up to 12 new STEP trainers are instructed on the methodology of STEP. STEP students form teams and engage in the start-up process of a real micro business during the training. They proceed through the entire entrepreneurial process from preparing to launching and managing a real business. This involves that they identify and evaluate new business opportunities, acquire equipment and raw materials, deal with suppliers, and enter the market to offer their product or service to real customers. The students thus take an active role and learn entrepreneurship „on-the-job“. They experience becoming an entrepreneur under real business conditions. They receive real-life feedback and develop a better understanding of the tasks and challenges of an entrepreneur. This is key to develop a feeling of true mastery of entrepreneurship, a belief of „I can do it“. Implementation Process An effective procedure to facilitate the long-term implementation of STEP at international partner institutions is depicted here. In a three-year project, the partner institutions are prepared to organize and run STEP, secure the financial resources to sustain STEP, and institutionalize STEP as part of their academic program. In the first year, STEP is introduced, implemented, and evaluated to demonstrate its beneficial effects on students‘ entrepreneurial behavior. ​ In the second year, the partner institution assumes responsibility for organizing and implementing STEP. The partner institution also starts securing funding and the administrative procedures to include STEP in the regular curriculum of one or more programs of study. ​ In the third year, the partner institution independently organizes the training and decides about the institutionalization of STEP in their academic program. STEP Projects View all CONTACT Get in Touch Your Name Your E-Mail Address Message I have read and agree to the terms of use . Send info@doorways-training.org +49 4134 9099726 Wiesenweg 2 21406 Barnstedt Home Doorways About Us Our Projects Success Stories Clients and Partners Contact STEP STEP Impact STEP Projects STEP Success Stories STEP Publications PI PI Impact PI Projects PI Success Stories PI Publications Blog FAQs Support Us © 2023 Doorways gGmbH. All Rights Reserved Terms of Use Imprint +49 4134 9099726 info@doorways-training.org Wiesenweg 2 21406 Barnstedt

  • Success Story Msafiri | Doorways

    Msafiri An innovative fashion business to preserve Tanzanian culture Due to the huge international influence on Tanzanian fashion market Msafiri felt as a part of Tanzanian culture was lost. He wanted to do his part in preserving his culture – and his business idea was born. Msafiri Raphael attended a Bachelor of Commerce in Finance at Dar es Salaam Business School and graduated in 2016. The first time he appeared in our office, he had his iPad and smartphone in his hands, wearing a sort of traditional African material but still fashioned t-shirt, and seemed to be busy and distracted. However, when we started our conversation it became clear that his general appearance was a clever move to guide our views towards his clothing. He was challenging our intuitive thinking by appearing like a busy sales-person but wearing traditional fabric clothes. During our conversation Msafiri explained that he started a small tailor’s shop in Dar es Salaam market district Mwenge after he graduated. Throughout his studies he dreamed of working in a big international corporation leaving his home town or even Tanzania. However, as he graduated the opportunities to find a job in a big corporation were very low. He and his fellow students were struggling to find jobs and thus many of them were pushed to make use of their own business ideas. Msafiri was born in a small town close to Moshi. His father was a tailor, which affected Msafiri’s early understanding of clothing and dressing. Throughout his childhood he learned to distinguish good and bad materials. He developed his own understanding of how clothes should fit to their wearer. However, when he started his Bachelor in Dar es Salaam he recognized different international influences on the Tanzanian clothes market. Second-hand clothes from Europe were sold on Dar es Salaam markets and shaped the fashion in the city. This gave Msafiri the feeling of losing a part of Tanzanian culture. He thus developed the idea to produce customized fashion using European cuts and traditional Tanzanian fabrics. Shortly before Msafiri graduated, he decided to make use of his idea. As his father had some contacts in Dar es Salaam, it was quite easy for Msafiri to start. First, he had one tailor who was tailoring the clothes for him. Msafiri was doing the marketing, getting customers and discussing the different cuts and fabrics with them. After he graduated he tried to scale up his plans. Second, he was looking for a shop close to a crowded market region in Mwenge. After his customer base was big enough and his tailor was overstrained by the different orders, Msafiri decided to employ two other tailors. As his shop was located very close to the market, Msafiri was able to look for different fabrics with his customers without needing his own big fabric stock. In his first business year Msafiri produced dresses, suits, bags and all kinds of clothes. He combined “western” trends and traditional Tanzanian fabrics which gave his designs a very special touch. Today Msafiri empoys six tailors in his small shop in Mwenge. By producing about 100 different customized clothes per month, Msafiri’s shop has a monthly turnover of about 3.5 million TZS. His own monthly salary is about 500.000 TZS which equates to an average monthly salary of a big corporation. In early 2017 Msafiri started to produce his first non-customized products for foreign markets. Due to international contacts he made at university, he received the possibility to send clothes abroad and immerge in new markets. The STEP training gave Msafiri the opportunity and skills to make use of his business idea. Today, he can be seen as a very successful entrepreneur, knowing his market and designing a sustaining business strategy. In our call he mentioned that he will have some problems in further scaling his business in the future, as tailored fashion is very individual and requires a lot of customer service. However, he also stated that through the knowledge he gained by attending the STEP training, he will be able to enhance his business model and strategy. Success Story of Martin Success Story of Janet info@doorways-training.org +49 4134 9099726 Wiesenweg 2 21406 Barnstedt Home Doorways About Us Our Projects Success Stories Clients and Partners Contact STEP STEP Impact STEP Projects STEP Success Stories STEP Publications PI PI Impact PI Projects PI Success Stories PI Publications Blog FAQs Support Us © 2023 Doorways gGmbH. All Rights Reserved Terms of Use Imprint +49 4134 9099726 info@doorways-training.org Wiesenweg 2 21406 Barnstedt

  • Success Story Dennis | Doorways

    Dennis Ngeno The importance of risk evaluation Dennis Ngeno early realized that he has a burning desire to be his own boss and to decide independently what to do with his time and how to organize himself. The STEP program brought him one step closer to his goal: to be self-employed, running a very successful business. Dennis Ngeno early realized that he has a burning desire to be his own boss and to decide independently what to do with his time and how to organize himself. The STEP program brought him one step closer to his goal: to be self-employed, running a very successful business. Today, he owns a company that (among other services) takes care of the water provision at larger events. He identified this business opportunity during the STEP program by analyzing his own resources, the market conditions and potential customers. With this business, he did not only employ himself, but he also created jobs for three permanent employees. Depending on the season and the workload, he sometimes even employs up to six persons. Right now, he is still in school and runs his business from there. Once he is done with books, he plans to fully concentrate on his business. Furthermore, due to the previous success of his business, Dennis even aims to further expand the business in the near future. He states, that the STEP program taught him (among others) the skill of risk evaluation, which he did not possess before. He learnt that entrepreneurship is about more than administration of capital, but also includes the consideration of different market factors, in-depth analyses of costumers and the specific target group, and the relationship of supply and demand. He also learnt how to address challenges and that it is mostly best to face them systematically. For an entrepreneur, it is essential to detect potential risks early enough to initiate counter-measures before a risk becomes life-threatening for the business. Dennis explains that the STEP program helped him a great deal in preparing for challenges, finding a way out of risky situations and planning far ahead, for example by writing a business plan. Lastly, he has an advice for youths, who find themselves in a similar situation to his. He recommends not to be scared of new ventures. Starting with a small manageable risk can still lead to success. From there on, business risk as well as success can easily grow. Success Story of YANA Trekkers Success Story of Pascal info@doorways-training.org +49 4134 9099726 Wiesenweg 2 21406 Barnstedt Home Doorways About Us Our Projects Success Stories Clients and Partners Contact STEP STEP Impact STEP Projects STEP Success Stories STEP Publications PI PI Impact PI Projects PI Success Stories PI Publications Blog FAQs Support Us © 2023 Doorways gGmbH. All Rights Reserved Terms of Use Imprint +49 4134 9099726 info@doorways-training.org Wiesenweg 2 21406 Barnstedt

  • Success Story Yeshi | Doorways

    Yeshi A Success Story from Ethiopia Yeshi, a participant from Ethiopia, started her shop for dairy products two years before the training. She sold dairy products and served her customers on the little veranda whenever they wanted to enjoy her products right away. She has 4 employees. During the training she realized that she had been very passive and reactive for the last two years. Instead of renting out the room next-door to another person, she could use the room to serve the customers who needed to squeeze on her tiny veranda so far. The training opened her eyes and she suddenly understood that she had to become active herself and change something in order to increase her business success. ​ Even before the training was completed, she started to paint the room next-door and opened a colorful restaurant. She used chairs and tables from her house and only paid for a new floor. Now her customers can enjoy her dairy products right at the shop and order breakfast and lunch as well. This change already significantly increased her income! Prior to the training, she used to get 1200 ETB rent from the tenant – now she already makes an additional profit of 100 ETB per day. This adds up to around 3000 ETB per month. The new restaurant is also a solution for the difficulties she faced at fasting days and during fasting periods when customers were not allowed to eat any dairy products. Now, she is able to prepare fasting food for these customers. ​ The training has activated her – without the training, she would not have implemented the change, Yeshi says! Additionally, the training helped her to carefully develop her plan step-by-step before putting it into practice. For the future, Yeshi plans to produce dairy products on her own since she has always been interested in agricultural activities. But more importantly, this will allow her to be independent from suppliers in her area. Although she had started this plan many months before, she had not done anything because she was afraid that she couldn’t make it. The training pushed her to pursue her plan – she already bought a piece of land and started negotiations regarding the cows. Due to the training, Yeshi says, she is not afraid any more. Success Story of Akouélé Success Story of Leila info@doorways-training.org +49 4134 9099726 Wiesenweg 2 21406 Barnstedt Home Doorways About Us Our Projects Success Stories Clients and Partners Contact STEP STEP Impact STEP Projects STEP Success Stories STEP Publications PI PI Impact PI Projects PI Success Stories PI Publications Blog FAQs Support Us © 2023 Doorways gGmbH. All Rights Reserved Terms of Use Imprint +49 4134 9099726 info@doorways-training.org Wiesenweg 2 21406 Barnstedt

  • PI Success Stories | Doorways

    PI Success Stories Find out more about the participants of PI Training and how the program has helped them and their businesses! SOME OF OUR PI Projects View all CONTACT Get in Touch Your Name Your E-Mail Address Message I have read and agree to the terms of use . Send info@doorways-training.org +49 4134 9099726 Wiesenweg 2 21406 Barnstedt Home Doorways About Us Our Projects Success Stories Clients and Partners Contact STEP STEP Impact STEP Projects STEP Success Stories STEP Publications PI PI Impact PI Projects PI Success Stories PI Publications Blog FAQs Support Us © 2023 Doorways gGmbH. All Rights Reserved Terms of Use Imprint +49 4134 9099726 info@doorways-training.org Wiesenweg 2 21406 Barnstedt Akouélé A success story from Togo Leila A success story from Togo Habibou A success story from Togo Yeshi A success story from Ethiopia

  • STEP Success Stories | Doorways

    STEP Success Stories Find out more about the participants of STEP and the impact the program had on their businesses and lives! STEP PROJECTS Our Projects View all CONTACT Get in Touch Your Name Your E-Mail Address Message I have read and agree to the terms of use . Send info@doorways-training.org +49 4134 9099726 Wiesenweg 2 21406 Barnstedt Home Doorways About Us Our Projects Success Stories Clients and Partners Contact STEP STEP Impact STEP Projects STEP Success Stories STEP Publications PI PI Impact PI Projects PI Success Stories PI Publications Blog FAQs Support Us © 2023 Doorways gGmbH. All Rights Reserved Terms of Use Imprint +49 4134 9099726 info@doorways-training.org Wiesenweg 2 21406 Barnstedt Popcorn Parlour From friends to successful business partners Martin Developing a never-give-up-attitude Msafiri An innovative fashion business Janet A successful portfolio entrepreneur Dennis Ngeno The importance of risk evaluation ​ YANA Trekkers Establishing trust is key Pascal Filling a market gap

  • Project FAO MOOC for Agripreneurs | Doorways

    Content Development for PI-Ag Training AFRICA CLIENT: FOOD AND AGRICULTURE ORGANIZATION OF THE UNITED NATIONS (FAO) ​ Description of project: Together with FAO and MIT Bootcamps we developed a Personal Initiative Agripreneurship (PI-Ag) Training that combines the value chain approach with entrepreneurship best practices and PI Training. The course was delivered online and had over 2 300 applicants from 34 countries, most of which came from Ghana, Kenya, Nigeria and Uganda. In total, 620 agripreneurs finished more than 57 percent of the training materials. The course was tested using a randomized control group design and showed that it has significant effects on entrepreneurial self-efficacy, entrepreneurial planning and entrepreneurial actions in the short run. PI Training for Adolescent Girls PI Training in the Philippines

  • PI Impact | Doorways

    30% increase in profit after two years for participants of PI Training in Togo ​ 2.7 times higher profit growth for participants of PI T raining in Togo ​ 35% increase in the number of employees after one year for participants of PI Training in Uganda 27% increase in sales after one year for entrepreneurs who attended PI Training in Uganda ​ Read More PI Impact The PI Training creates an impact through increasing entrepreneurial success PI TRAINING Impact The impact of Personal Initiative (PI) Training is manifold. First, it changes the mindset of entrepreneurs, which enables them to identify new opportunities, act on them quickly, develop better ideas on how to influence their environment, get more feedback and persist in the pursuit of their new ideas. Second, by providing an effective entrepreneurship training in low- and middle-income economies all over the world, we as implementing partner support the growth of local businesses, and thereby contribute to poverty reduction. Third, we help policy makers and practitioners alike to develop better educational programs for entrepreneurs. The PI Training is based on scientific evidence, and research meets the highest scientific quality standards by utilizing randomized controlled trials (RCTs). RCTs are the only approach that allows to draw causal conclusions and to better understand the conditions and mechanisms by which entrepreneurship trainings affect business success. PI Training has been implemented in the context of several internationally funded research projects in Africa, Asia, Latin America, and the Caribbean. PI Training is evaluated using multiple measurement waves. In Togo, for example, its impact was assessed over a period of more than two years. Below, you find some facts and figures from Leuphana University's research in Uganda and Togo (see Glaub et al., 2014; Campos et al., 2017). EXPERIENCES WITH PI What Participants Say ... The training has changed my life more than my business. The Personal Initiative Training opened my eyes, enabling me to grow my business in new and exciting ways. This training is very helpful for me. The business was dying and it has been reactivated because of this training. Just make it available for all business persons, it would make a difference on people first, then on society. I have to say that I am very satisfied with the training and very grateful for giving me the opportunity to participate. Thank you! My wife is so much more passionate about running her own business now. PI Training is like adding fuel to the fire. - A participant's husband PI TRAINING PI Training Projects View all CONTACT Get in Touch Your Name Your E-Mail Address Message I have read and agree to the terms of use . Send info@doorways-training.org +49 4134 9099726 Wiesenweg 2 21406 Barnstedt Home Doorways About Us Our Projects Success Stories Clients and Partners Contact STEP STEP Impact STEP Projects STEP Success Stories STEP Publications PI PI Impact PI Projects PI Success Stories PI Publications Blog FAQs Support Us © 2023 Doorways gGmbH. All Rights Reserved Terms of Use Imprint +49 4134 9099726 info@doorways-training.org Wiesenweg 2 21406 Barnstedt

  • STEP Impact | Doorways

    STEP Impact The STEP Training aims at creating real impact by promoting entrepreneurial action and success STEP TRAINING The Evaluation Scientific evaluations mainly conducted by Leuphana University Lüneburg show that the STEP Training has positive short- and long-term effects on students’ entrepreneurial behavior. The STEP Training kick-starts the students’ entrepreneurial careers. More importantly, the studies demonstrated that the positive impact sustains over several years. ​ To assess the impact of the STEP Training, randomized controlled trials (RCTs) are used. This means that evaluation studies use the gold standard to assess the impact of interventions and comply with the highest scientific standards. Using an RCT, applicants are randomly selected into a training group and a control group. This guarantees that the students in both groups are equivalent before the training and all differences after the training can be attributed to the STEP Training. Furthermore, a pre-training measurement and several post-training measurements are used to assess the long-term impact of the STEP Training over several years. EVALUATION The Most Important Findings Additional job creation STEP students create 39% more jobs two years after the training More business creation STEP students own 33% more businesses two years after the training Stronger entrepreneurial mindset The evaluation studies also revealed mechanisms underlying the positive impact of STEP on business creation. STEP students develop a stronger entrepreneurial mindset. This means that STEP enhances students’ intentions to start a business, the confidence in their entrepreneurial skills, their knowledge about how to start a business, and their action planning for starting a new business. The stronger entrepreneurial mind-set results in students identifying more business opportunities and performing more start-up activities to start a new business. Do you want to read more about the impact of STEP in scientific publications and studies? Read More Higher life satisfaction and entrepreneurial passion Evaluation studies also showed that STEP compensates for a lack of financial capital in the start-up process and leads to higher life satisfaction in the short- and long-run. Furthermore, STEP boosts and sustains students’ passion for entrepreneurship, which translates into higher business creation in the long-run. STEP thus impacts on a broad range of positive outcomes. STEP PROJECTS Our Projects View all CONTACT Get in Touch Your Name Your E-Mail Address Message I have read and agree to the terms of use . Send info@doorways-training.org +49 4134 9099726 Wiesenweg 2 21406 Barnstedt Home Doorways About Us Our Projects Success Stories Clients and Partners Contact STEP STEP Impact STEP Projects STEP Success Stories STEP Publications PI PI Impact PI Projects PI Success Stories PI Publications Blog FAQs Support Us © 2023 Doorways gGmbH. All Rights Reserved Terms of Use Imprint +49 4134 9099726 info@doorways-training.org Wiesenweg 2 21406 Barnstedt

  • STEP Publications | Doorways

    Psychological training for entrepreneurs to take action: Contributing to poverty reduction in developing countries. Frese, M., Gielnik, M. M., & Mensmann, M. (2016). Current Directions in Psychological Science, 25(3), 196-202. Action and action-regulation in entrepreneurship: Evaluating a student training for promoting entrepreneurship. Gielnik, M. M., Frese, M., et al. (2015). Academy of Management Learning & Education, 14(1), 69-94. Proactive behavior training: Theory, design, and future directions. Mensmann, M. & Frese, M. (2017). In S. K. Parker & U. K. Bindl (Eds.), Proactivity at Work (pp. 434-468). New York: Routledge. (S)training experiences: Toward understanding decreases in entrepreneurial self-efficacy during action-oriented entrepreneurship training. Bohlayer, C. & Gielnik, M. M. (2022). Journal of Business Venturing, 38(1), 106259. Insights into an Action-Oriented Training Program to Promote Sustainable Entrepreneurship. Bohlayer, C. (2023). Insights into an Action-Oriented Training Program to Promote Sustainable Entrepreneurship. In: Halberstadt, J., Alcorta de Bronstein, A., Greyling, J., Bissett, S. (eds) Transforming Entrepreneurship Education. Springer, Cham. Adjusting the sails: Investigating the feedback loop of the opportunity development process in entrepreneurship training. Eller, F. J., Gielnik, M. M., Yeves, J., Alvarado, Y. C., & Guerrero, O. A. (2021). Academy of Management Learning & Education. How can problems be turned into something good? The role of entrepreneurial learning and error mastery orientation. Funken, R., Gielnik, M. M., & Foo, M.-D. (2020). Entrepreneurship Theory & Practice, 44(2), 315-338. A dynamic account of self-efficacy in entrepreneurship. Gielnik, M. M., Bledow, R., & Stark, M. S. (2020). Journal of Applied Psychology, 105(5), 487-505. How passion in entrepreneurship develops over time: A self-regulation perspective. Lex, M., Gielnik, M. M., Spitzmuller, M., Jacob, G. H., & Frese, M. (2020). Entrepreneurship Theory & Practice. STEP Publications Find out more about the fascinating research behind and around the STEP Training! info@doorways-training.org +49 4134 9099726 Wiesenweg 2 21406 Barnstedt Home Doorways About Us Our Projects Success Stories Clients and Partners Contact STEP STEP Impact STEP Projects STEP Success Stories STEP Publications PI PI Impact PI Projects PI Success Stories PI Publications Blog FAQs Support Us © 2023 Doorways gGmbH. All Rights Reserved Terms of Use Imprint +49 4134 9099726 info@doorways-training.org Wiesenweg 2 21406 Barnstedt

  • Success Story YANA Trekkers | Doorways

    YANA Trekkers Establishing trust is key The students are very thankful for this once-in-a-lifetime opportunity of joining the STEP training. It made them understand that running a business is not only a constant challenge between continuing and giving up but also a special and desired opportunity to grow. During the STEP program at Strathmore University in 2018, Alex Mbogo, Charles Muathe, Daisy Mwende, Edwin Magalasia, and Nick Gahire came up with the idea of starting a travel agency. In the very beginning, every team member tried to pitch their own business ideas, but then they began to evaluate every members’ interests and needs. Among all business ideas, they decided on starting a travel agency named YANA Trekkers. This decision was mainly driven by the vision to create a sustainable business. The name YANA means “You Are Never Alone” and derives from the values and principles their business shares: “We are team-driven by our passion towards nature. Our focus is to offer travel packages that are fun and memorable.” Besides affordable travel packages they offer team building, travel logistics, and well captured moments. The early-stage startup faced several setbacks and difficult challenges. According to their report, the most significant challenge was to establish a trustworthy brand. As they had to cancel their first trip due to a lack of customers, they identified that marketing was a crucial factor to promote trust. Hence, they developed several strategies in order to change the brand perception. By now, they undertake professional and targeted marketing activities on Facebook and Instagram (look for YANA trekkers!). Their second trip aimed at promoting trust and at attracting new customers by sharing photos and videos via social media. They succeeded in increasing trust, winning more profitable deals, and attracting new clients for their upcoming third trip. By the end of the training, they worked on a business plan and a website to make their business grow further. One of the team members compared the development of their business to a journey: “It has been a journey for us up to right now, a journey of mistakes and successes at the same time. We have learned a lot and worked hard during this time.” In the long run, their main target is to register their business, to professionalize their service, and to win a title of Kenya’s best touring company. Their future vision is to show Kenyans that Africa with its beautiful culture is a continent worth visiting. With an eye to fulfilling the vision of changing Kenya’s travel industry, they plan to use and develop new technologies. The students are very thankful for this once-in-a-lifetime opportunity of joining the STEP training. It made them understand that running a business is not only a constant challenge between continuing and giving up but also a special and desired opportunity to grow. Every session of the STEP training took them one STEP further on the long way of becoming successful entrepreneurs: “Every lesson I have had something to take home.” In general, the training taught them strategic planning skills. In particular, the session on bookkeeping helped them to separate their personal from their business money and to understand that they have to pay themselves a salary. In addition, the team members experienced a valuable mindset change and developed a never-give-up attitude: “The STEP training taught us not to give up when things are not working. It pushed us to stay with an idea and push it until it happens.” Altogether, they appreciated that the training was of a practical nature, which facilitated the transfer of knowledge and skills acquired inside the classroom to their real-life business. They are convinced that STEP is a valuable impetus to start a business, but equally depends on self-initiative. After completing the STEP training one group member told us: “I really want to do business in the future, so I was like if I don’t do it know there won’t be a right time.” Asked to give three advices for future STEP students, they stated the following: “Firstly, there is power in team. Secondly, 100 USD is a lot of money and even if someone has an idea that requires more starting capital they can break it down. Lastly, just start!” Success Story of Popcorn Parlour Success Story of Dennis info@doorways-training.org +49 4134 9099726 Wiesenweg 2 21406 Barnstedt Home Doorways About Us Our Projects Success Stories Clients and Partners Contact STEP STEP Impact STEP Projects STEP Success Stories STEP Publications PI PI Impact PI Projects PI Success Stories PI Publications Blog FAQs Support Us © 2023 Doorways gGmbH. All Rights Reserved Terms of Use Imprint +49 4134 9099726 info@doorways-training.org Wiesenweg 2 21406 Barnstedt

  • Success Story Martin | Doorways

    Martin Developing a never-give-up-attitude Nansana is a busy town but we had to walk a long distance to have lunch. I got funds from my sister and some friends and opened up a restaurant. I made good money that I could use to set up a second business. Martin had been thinking about becoming an entrepreneur for his whole life because he could not imagine being satisfied with becoming “the employee of the month”. However, he had never tried to become self-employed because he feared that he lacked the practical skills. He explained that he had some knowledge in entrepreneurship but did not know how to put it into practice and, hence, never started a business. Asked about the most important learning experiences, Martin said that the training taught him how to plan and execute the start-up of a business, how to develop financial plans, and how to manage finances. After the training, Martin started a restaurant in a town near the capital of Uganda, recognizing a lack of restaurants in the local market. Martin identified the business idea of a restaurant during the STEP training, in which he sold fresh juice together with the other members of the start-up team. He opened the restaurant about eight months after the training. When we met him 18 months after the training, he managed his restaurant successfully and made about 380 USD sales per month. He employed five persons, two full-time employees, and three part-time employees. In addition to the restaurant, Martin started a boutique that sold clothes and shoes for women and children 15 months after the training. The business was located in his parents’ home village some hours away from Kampala. Martin also identified the opportunity to start a company supplying construction materials but because of the high capital requirements, he was not yet able to start operations. Martin mentioned that despite the high amount of starting capital, he would not give up on that business opportunity. After some time Martin faced sudden setbacks and difficult challenges. Four years after the training, he mentioned that he had also opened up a small hotel. His workload from managing several businesses at the same time had been very high. Furthermore, the hotel incurred losses and Martin lost a high amount of money. Despite the fact that he had diligently planned the different steps to start and run the businesses, he had to close the hotel. He explained that the training was a crucial factor in deciding to continue with entrepreneurship because STEP gave him the determination and courage to do so. After the training, his most important principle became “never give up”. This determination and persistence resulted in new businesses and in employment opportunities that he created for himself and other people. Martin had to close one business but was able to continue running his other businesses. He wanted to use the profits to create new businesses that start small and grow over time. Martin persisted in his entrepreneurial ventures and became a successful serial entrepreneur. Success Story of Pascal Success Story of Msafiri info@doorways-training.org +49 4134 9099726 Wiesenweg 2 21406 Barnstedt Home Doorways About Us Our Projects Success Stories Clients and Partners Contact STEP STEP Impact STEP Projects STEP Success Stories STEP Publications PI PI Impact PI Projects PI Success Stories PI Publications Blog FAQs Support Us © 2023 Doorways gGmbH. All Rights Reserved Terms of Use Imprint +49 4134 9099726 info@doorways-training.org Wiesenweg 2 21406 Barnstedt

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