Project Name 06 This is a paragraph. It is connected to a CMS collection through a dataset. Click “Edit Text” to update content from the connected collection. This is a paragraph. It is connected to a CMS collection through a dataset. Click “Edit Text” to update content in the connected CMS collection. The CMS can be used to store website content, or to collect data from site visitors when they submit a form. The CMS collection is already set up with some fields and content. To customize it with your own content, import a CSV file or simply edit this placeholder text from the collection. You can also add more fields, which you can then connect to other page elements to display content on your published site. This is a paragraph. It is connected to a CMS collection through a dataset. Click “Edit Text” to update content in the connected CMS collection. The CMS can be used to store website content, or to collect data from site visitors when they submit a form. The CMS collection is already set up with some fields and content. To customize it with your own content, import a CSV file or simply edit this placeholder text from the collection. You can also add more fields, which you can then connect to other page elements to display content on your published site. Next Previous

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Project Name 04 This is a paragraph. It is connected to a CMS collection through a dataset. Click “Edit Text” to update content from the connected collection. This is a paragraph. It is connected to a CMS collection through a dataset. Click “Edit Text” to update content in the connected CMS collection. The CMS can be used to store website content, or to collect data from site visitors when they submit a form. The CMS collection is already set up with some fields and content. To customize it with your own content, import a CSV file or simply edit this placeholder text from the collection. You can also add more fields, which you can then connect to other page elements to display content on your published site. This is a paragraph. It is connected to a CMS collection through a dataset. Click “Edit Text” to update content in the connected CMS collection. The CMS can be used to store website content, or to collect data from site visitors when they submit a form. The CMS collection is already set up with some fields and content. To customize it with your own content, import a CSV file or simply edit this placeholder text from the collection. You can also add more fields, which you can then connect to other page elements to display content on your published site. Next Previous

PI Training in Lesotho for Small-Scale Entrepreneurs LESOTHO CLIENT: CRS LESOTHO DONOR: MINISTRY OF GENDER, YOUTH AND SOCIAL DEVELOPMENT AND THE WORLD BANK Description of project: The Pathways to Sustainable Livelihoods Project in Lesotho aims to enhance the economic stability of poor and vulnerable households in the country by providing them with the tools and training needed to improve their economic resilience. For the (soft-skills) training component of the project, we collaborate with the Catholic Relief Services (CRS) Lesotho, the Ministry of Gender, Youth, and Social Development, and the World Bank. Our key tasks include the adjustment of the Personal Initiative (PI) Training curriculum to also address Gender-Based Violence (GBV) and the implementation of Training-of-Trainer workshops (ToTs) for at least 50 prospective trainers in the Berea and Mohale’s Hoek regions. These trainers then deliver the PI Training to 2,500 beneficiaries in the first year and another 2,500 in the second year. We furthermore monitor the implementation to ensure sustainable progress. PI Training for Cross-Border Traders in The Gambia Content Development for PI-Ag Training

STEP Training for Young Women SOUTH AFRICA CLIENT: COMMUNITY MEDIA TRUST (CMT) DONOR: The project is funded by the US President’s Emergency Plan for AIDS Relief (PEPFAR), through the Centers for Disease Control and Prevention Description of project: The objective of the project is to provide 1,825 young women (aged 15-24) with entrepreneurial skills and knowledge. To achieve this, the local NGO Community Media Trust (CMT) and we implement the STEP Training in five different regions of South Africa, some rural and some urban. The training program is an important building block for the economic empowerment/financial independence of vulnerable groups and contributes to CMT's overall goal of improving the health and human rights of South Africans. STEP Sustainability PI Training and Effectuation Training for Rohingya Refugees

Digital Content Creation for Entrepreneurship Education GERMANY CLIENT: UNIVERSITY OF GOETTINGEN Description of project: We created two video sessions on the research and practice of causational and effectuational models of entrepreneurship. The videos were used as part of a blended learning course on Entrepreneurship & Innovation for undergrad students at the university. PI Training in Tajikistan STEP Training in Nigeria

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PI Training for Rural Entrepreneurs in Tamil Nadu INDIA CLIENT: THE WORLD BANK Description of project: Together with The World Bank’s South Asia Region Gender Innovation Lab (SAR GIL) and the local implementation partner Hand In Hand India we are conducting a randomized controlled trial (RCT) impact evaluation study to investigate the effect of the Personal Initiative (PI) Training among small-scale entrepreneurs. The RCT is embedded within the aims of the World Bank operation Vazhndhu Kattuvom / Tamil Nadu Rural Transformation Project (TNRTP). The TNRTP project aims at rural transformation through strategies that focus beyond poverty alleviation by building sustainability and prosperity of rural communities through enterprise promotion, access to finance and employment opportunities. PI Training Short Version and Training of Trainers PI Training in Rural Rwanda

PI Training Content Development for MSME Retailers EGYPT CLIENT: INTERNATIONAL FINANCE CORPORATION (IFC) Description of project: The goal of the project is to deliver a skills training program for approximately 150-200 retailers in Egypt that are registered with the B2B retail platform MaxAB. The training starts with a pilot of two cohorts of approximately 20 retailers each and coaching is provided in addition to these sessions. The training and coaching mainly targets female retailers. PI Training in Rural Rwanda PI Training for MSMEs

Pascal Filling a market gap Pascal Mshanga has 3 advises for new business owners: First, be passionate about what you do. Second, know the industry you are going to enter. And third, make your business unique. Pascal Mshanga is 25 years old and currently studies Bachelor of Law at the University of Dar Es Salaam (Tanzania). In 2015 he participated in the STEP training, by now he owns a restaurant. His restaurant is named Pweza Café; pweza is the Swahili word for octopus. The name derives from the kind of food he is offering: he sells seafood like local fish and the eponymous octopus which he gets from the fish market in town. The idea was born one day when he walked around with his friends after work, looking for seafood. Suddenly he realized that in this area there was no restaurant offering such food, hence he decided to open up a seafood restaurant. Before he actually started the business, he shared the idea with some of his friends. He asked the ones who are business owners themselves, to get professional feedback and different points of view on the subject. Since his friends supported him in his intention, he decided to take the risk. He started with doing market research, looked for a suitable location and made detailed plans. When starting his business, several challenges emerged. There were bureaucratic aspects like getting the demanded licenses and financial issues such as getting starting capital and coming up with money for renovation expenses as well as the rent fee. But due to his determination and the support by friends and colleagues from the university he did not give up and finally opened his very own seafood restaurant in December 2015. His customers enjoy well prepared seafood in a classy atmosphere, entertained by radio or TV. If they are not able to stay they can even order take away food or make use of the delivery service. By 2015, Pascal made about 154$ sales per month, payed himself a salary of 68$ and had one full-time employee. One of the challenges he is still facing is the time management aspect as he is still studying at university besides being a business owner. That is why he has to split his time carefully to ensure that his studies as well as the restaurant get the needed amount of attention. The STEP training helped him a lot in solving this problem as well as many other problems. For instance, the STEP training made him understand the key business aspects such as marketing, accounting and book keeping. Furthermore, he was taught how to conduct a market research prior to the establishment of a business. But the most important thing he learned is to take a risk. And that is exactly what he did. Successfully. Therefore, his future plan is to expand his business to other parts of the country to reach a wider population. If he could give three advices to someone who wants to start a new business his advices would be the following: First, you have to be passionate. Don’t start a business just because of the profit but love what you do. Second, you have to understand the industry you want to work in. Knowing the industry and the dynamics involved is vital. Third, you have to think of something which makes your business unique. You should carefully analyze the market, particularly your potential competitors. Only then you can develop new marketing styles to top everyone else. Success Story of Dennis Success Story of Martin info@doorways-training.org +49 4134 9099726 Wiesenweg 2 21406 Barnstedt Home Doorways About Us Our Projects Success Stories Clients and Partners Contact STEP STEP Impact STEP Projects STEP Success Stories STEP Publications PI PI Impact PI Projects PI Success Stories PI Publications Blog FAQs Support Us © 2023 Doorways gGmbH. All Rights Reserved Terms of Use Imprint +49 4134 9099726 info@doorways-training.org Wiesenweg 2 21406 Barnstedt

YANA Trekkers Establishing trust is key The students are very thankful for this once-in-a-lifetime opportunity of joining the STEP training. It made them understand that running a business is not only a constant challenge between continuing and giving up but also a special and desired opportunity to grow. During the STEP program at Strathmore University in 2018, Alex Mbogo, Charles Muathe, Daisy Mwende, Edwin Magalasia, and Nick Gahire came up with the idea of starting a travel agency. In the very beginning, every team member tried to pitch their own business ideas, but then they began to evaluate every members’ interests and needs. Among all business ideas, they decided on starting a travel agency named YANA Trekkers. This decision was mainly driven by the vision to create a sustainable business. The name YANA means “You Are Never Alone” and derives from the values and principles their business shares: “We are team-driven by our passion towards nature. Our focus is to offer travel packages that are fun and memorable.” Besides affordable travel packages they offer team building, travel logistics, and well captured moments. The early-stage startup faced several setbacks and difficult challenges. According to their report, the most significant challenge was to establish a trustworthy brand. As they had to cancel their first trip due to a lack of customers, they identified that marketing was a crucial factor to promote trust. Hence, they developed several strategies in order to change the brand perception. By now, they undertake professional and targeted marketing activities on Facebook and Instagram (look for YANA trekkers!). Their second trip aimed at promoting trust and at attracting new customers by sharing photos and videos via social media. They succeeded in increasing trust, winning more profitable deals, and attracting new clients for their upcoming third trip. By the end of the training, they worked on a business plan and a website to make their business grow further. One of the team members compared the development of their business to a journey: “It has been a journey for us up to right now, a journey of mistakes and successes at the same time. We have learned a lot and worked hard during this time.” In the long run, their main target is to register their business, to professionalize their service, and to win a title of Kenya’s best touring company. Their future vision is to show Kenyans that Africa with its beautiful culture is a continent worth visiting. With an eye to fulfilling the vision of changing Kenya’s travel industry, they plan to use and develop new technologies. The students are very thankful for this once-in-a-lifetime opportunity of joining the STEP training. It made them understand that running a business is not only a constant challenge between continuing and giving up but also a special and desired opportunity to grow. Every session of the STEP training took them one STEP further on the long way of becoming successful entrepreneurs: “Every lesson I have had something to take home.” In general, the training taught them strategic planning skills. In particular, the session on bookkeeping helped them to separate their personal from their business money and to understand that they have to pay themselves a salary. In addition, the team members experienced a valuable mindset change and developed a never-give-up attitude: “The STEP training taught us not to give up when things are not working. It pushed us to stay with an idea and push it until it happens.” Altogether, they appreciated that the training was of a practical nature, which facilitated the transfer of knowledge and skills acquired inside the classroom to their real-life business. They are convinced that STEP is a valuable impetus to start a business, but equally depends on self-initiative. After completing the STEP training one group member told us: “I really want to do business in the future, so I was like if I don’t do it know there won’t be a right time.” Asked to give three advices for future STEP students, they stated the following: “Firstly, there is power in team. Secondly, 100 USD is a lot of money and even if someone has an idea that requires more starting capital they can break it down. Lastly, just start!” Success Story of Popcorn Parlour Success Story of Dennis info@doorways-training.org +49 4134 9099726 Wiesenweg 2 21406 Barnstedt Home Doorways About Us Our Projects Success Stories Clients and Partners Contact STEP STEP Impact STEP Projects STEP Success Stories STEP Publications PI PI Impact PI Projects PI Success Stories PI Publications Blog FAQs Support Us © 2023 Doorways gGmbH. All Rights Reserved Terms of Use Imprint +49 4134 9099726 info@doorways-training.org Wiesenweg 2 21406 Barnstedt